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Search Results for Author 'Venkataraman, Sriram':

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Why Increasing Demand Is Not Always the Answer to New Competition

Idea posted: October 2014

Institutions: University of Michigan Ross School of Business    University of Chicago Booth School of Business    University of North Carolina Kenan-Flagler Business School   

Authors:

Using the movie exhibition industry as its central case study, a team of researchers studied how the entry of a new movie theatre impacts an incumbent’s theatre movie choices. From…

  READ MORE   PIN TO MY IDEAS Idea #450

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